My engagement with competition law, consumer protection law, digital markets regulation, and international trade law began not with the creation of a firm, but with sustained work on how markets function, how power is exercised within them, and how legal and regulatory choices shape economic outcomes in Africa.

Over the past decade, my professional work has involved close collaboration with governments, regional institutions, and regulatory authorities, contributing to the development of legal frameworks, enforcement strategies, and institutional capacity across national and regional markets. This experience has consistently underscored the distinctive context in which African markets operate—marked by concentration, developmental objectives, state participation, and the growing importance of digital and cross-border commerce.

These realities demand more than formal rules. They require regulatory approaches grounded in economic reasoning, institutional awareness, and an appreciation of how law influences market behaviour and commercial incentives.

Lex Economicus Advisory is the institutional expression of that insight.

The firm provides specialised advisory services in competition law, consumer protection, digital markets, and trade, serving public institutions and businesses alike. It supports regulators in designing coherent, enforceable frameworks, while assisting market participants to navigate regulatory obligations, manage risk, and engage constructively with competition regimes.

Lex Economicus is not a departure from my earlier work. It is its logical continuation—focused on shaping markets that are competitive, innovative, and fair, in line with Africa’s evolving economic realities.